Our Story
We want to see you happy! At Coverology, we believe in the life changing power of feeling confident. It’s our mission to empower people to live confidently, every day. When you feel confident in your appearance, you’re open to connecting with others, expressing yourself freely, joining in social conversations, and being the best you every day. Nearly two thirds of the world population suffer from cold sore outbreaks. And most will tell you, it’s almost always at the worst time. The pain, redness, and appearance increases your stress levels, negatively impacts your mental health, and prevents you from living confidently. Coverology is a revolutionary brand powered by science and nature to bring life changing results that you can(NOT) see and feel.
Conceal, Treat, Be Happy

Alexandra Capriola
Co-Founder & CEO
Co-founders Alexandra Capriola and Fadi Mourad share a strong passion to deliver life changing products to millions of sufferers around the world. From their personal experiences of not finding a great solution to painful cold sores, they were committed to creating the perfect solution. Alex had tried every cold sore product on the market in hopes of finding something that lessoned the pain and concealed the outbreak. As she experimented with different treatments and makeup products, she became convinced a solution needed to be developed to help the millions of sufferers.

Fadi Mourad
Co-Founder & CIO
Fadi’s passion for new technologies and 20+ years experience leading some of the world’s most successful beauty brands provided the expertise to develop a great experience through product and packaging. Together, Alex and Fadi created a first of its kind, lightweight treatment that combines medicated ingredients with the best full coverage makeup to help disguise and soothe painful cold sores.